Once you have been accepted and have signed into your AdSense account, I’m sure you’ll want to start placing ads on your site. Well, before you start, there’s one definite thing you should do first: Create a few Channels for your ads. AdSense Channels help you differentiate between the ads (or group of ads) on your site.
You might decide to have a Link Unit Ad on the left of your Blog “Space Blog”. When monitoring how well this ad does, you want to know which ads are being clicked when you look at some of Google’s Advanced AdSense reports. So you could create a Channel called “SB_Link_Left” and assign this ad to this channel. That way, when you view an Advanced AdSense report, you can see data for this specific channel, and know that you are looking at the data for this specific ad unit.
So, to start off, here’s a list of things I suggest you do:
1 – Take a look at your site, and see WHERE you want to place the AdSense Ads.
2 – While looking at where, take a look at what KIND of AdSense Ads you want to use. For example: Link Units, Text Ads or Image Ads. Take a look here for more examples.
3 – Decide what Colors you want your ads to be. If you think you’ll be experimenting with different colors, now’s the time to right them down.
4 – Decide if you are going to have the same ad on all your pages (site-wide), or different ads on your main page and your post pages.
All of the above decisions will help you when choosing good AdSense channels. In the next post, I will show you how to use this information and walk you through creating a Channel.