WordPress SEO – Search Engine Optimization – is a key factor in getting your blog into the Search Engine results listing. There are a few things that can be done to aid this. The most important, in my mind, is creating a Search Engine friendly URL.

A SE Friendly URL is one that contains proper words, as opposed to parameters in the URL.

For example:

http://www.makingeasymoney.co.za/2006/02/15/creating-adsense-ads/

As opposed to:

http://www.makingeasymoney.co.za/?p=35

How to change this in WordPress:

1 – Log into the Admin Console for your installation of WordPress
2 – Click on “Options” at the top, and then “Permalinks” under that
3 – Modify your settings here. I use the “Data and Name based” option, which gives me an example URL of:

http://www.makingeasymoney.co.za/2006/03/18/sample-post/

I fully recommend doing this, and this is always one of the VERY first things I change when setting up my WordPress installation.